To 3-D or not to 3-D, that is the question

After the fieldtrip Barney was never the same

After the field trip Barney was never the same

The juggernaut of internet file to file (P2P) sharing has changed the media landscape forever. However, unlike the music industry that is currently suffering through an epic defeat at the hand of digital downloads, the movie industry is figuring out new ways to keep people traveling to the theatre. The writing has been on the wall for a couple of years now but nobody’s really paid any attention to it. I’m guessing that the Hollywood big wigs wanted to throw out a couple of warm up tosses before they took to the mound with their new all star pitcher. This new pitcher is 3-D.

The movie industry’s first attempt at pumping resources into another medium of theatrical viewing was IMAX. I personally believe the IMAX theatre experience is hands down the absolute best movie experience I have ever encountered. It’s nothing less than a visual orgasm. However there are a few problems with the IMAX experience.

  1. There were only a handful of IMAX theatres for people to see the movies.
  2. The money it takes to build an arena to replicate the IMAX experience is costly. The projector alone weighs around 2 tons.
  3. Production companies weren’t to thrilled about the cost of the film, or the expense of the camera in general. It costs around $100,000 a day just to use the camera.
  4. Shooting with an IMAX camera is considered a specialty skill and the sheer size of the camera (it weighs around 240 pounds) also makes it even more difficult to use.

So Hollywood said, “To hell with that” and started to push their resources in a different direction. We all know that 3-D is not a new technology. It has been in use since the 1920’s. The difference between then and now is the type of technology that is being used to record and project the image onto the screen. With a crisper and deeper depth of field, the viewing experience has been re-directed back into the movie houses. I have to admit that I was lured by the call of the sirens. I willing forked over my hard earned money to see, in 3-D, that piece of festering dog sh*t they called My Bloody Valentine.

You see, I am an advocate for downloading media, but you just can’t replicate the movie experience by watching it over your computer monitor. There’s just something about an entire theater screaming, sighing, and cheering in unison as everybody flinches in their seat from the oncoming pick ax that has been thrust into the audience. Don’t get me wrong, My Bloody Valentine was a complete piece of sh*t, but the experience of being there was top notch.

It’s that experience that Hollywood is banking it all on. There are currently over 36 films in production right now that are distributing their film in the Real 3-D format.

  • Alice In Wonderland
  • Toy Story 3
  • Shrek 4-5
  • Cars 2
  • and even the Jonas Brothers

Soon, it will not be an option to see a movie in 3-D, it will be the standard. Television has also stepped into the 3-D framework. For the first time ever, a segment of commercials were displayed in 3-D during the Superbowl. If that’s not a way to introduce your future intentions, I don’t know what is.

The video game industry is also making a run at using the format to enhance the gaming experience. I can only imagine what battling zombies in Resident Evil, or storming the beaches of Normandy in Call of Duty will be like in 3-D. Between the visual splendor and the motion sensing technology of consoles like Nintendo’s Wii, it’s only a matter of time before we’re all plugged into the Matrix.

This new medium is also going to bring a new market of selling products. My girl joked about buying Gucci 3-D glasses, but in all actuality it’s not that far off of an idea. In order to reduce costs to the consumer, disposable glasses will also be a thing of the past. Your new 3-D “Stunner Shades” will have custom lenses and “blinged-out” frames.

There are even rumors that a few production companies are planning on re-releasing classic films in theatres in 3-D. The bloggosphere has a few ideas for 3-D movies as well. Here are a few I doubt will make the cut.

  1. The Passion of the Christ – He died for your sins. Why not watch big J catch that ass whoopin’ in 3-D
  2. Porn – It’s all fun and games until you see the “money shot”. Just make sure your mouth isn’t open.
  3. Roots – It’ll make you change your name to Toby
  4. Schindler’s List – You can almost smell the gas.

What do you think? Are there any classic movies that you would love to see in 3-D? Do you think that 3-D is the wave of the future in movie viewing? Share your thoughts!



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